fashion

Pull and Bear S/S ’10

Posted March 13th, 2010 at 6:13 pm by JUICE

At Pull and Bear this Spring/Summer, soak up The Golden Age, a vision of splendid fields, flowers, blue skies and green trees. Femmes get a look that’s caught in between feminine sophistication, ’50s magic and military chic in four mini themes. Chance is an androgynous collection of intricate detailing and neutral tones, Portobello transports us to the Italian coast of the ’50s via cute dresses, tulip waists, bright colours and floral patterns, Kaki Deluxe is a romanticised spread of kahki, silks, voiles, topped off with lacy details, and lastly, Heritage goes straight for the summer vibe with poplin dresses and boyfriend trousers.

Likewise, hommes will also be looking spiffy in all-new urban/natural threads in three mini collections: Vicious, with its rock ‘n’ roll rebellion represented in skintight trousers, check shirts, leather jackets and alternative attitude; Soho, a transgressive collection of informality in low crotch trousers, reversible jackets and dirty colours; and Bohemio-organic, which focuses on simple and comfortable designs in natural fabrics like linen and cotton. All of the above summer trends are now captured in a lush Pull and Bear S/S ’10 campaign shot by photographer Mariano Vivanco and fronted by models Mackenzie Weinmann, Sam Way and Clark Malone – check it below.

Pull and Bear is located at ION Orchard, #B2-08; Takashimaya Shopping Centre, #B2-04; and VivoCity, #01-28.

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