The charitable momentum of the (RED) initiative continues unabated, now with Nike hopping on board. The sportswear giant has produced a set of Nike (RED) laces – inviting one and all to “Lace Up. Saves Lives” – with 100% of its profits going straight to programs that help combat AIDS in Africa, like Grassroots Soccer and The Global Fund. It’s an apt collaboration and as World Cup 2010 will be taking place in Africa, a fine contribution to the community.

Do your part and get Nike (RED) laces, priced at a mere $7, at the Nike flagship store at Wisma Atria, #02-20A.