Alessi is a name that usually is associated with cutting edge lifestyle products in the epitome of post-modern cool, and that’s exactly what you’ll get when it teams up with Japanese timepiece giant, Seiko. They recently launched their new campaign, ‘It’s lunchtime. Alessi Watches’, which presents its signature fun and humorous take on objects that are part of everyday life. The watches in this collection derive their designs from the inspirations of distinguished international architects and product designers, which means every watch is a distinctive piece on its own. Check out the Alessi Watches exhibition that’s currently being held at Vivocity to get a closer look at these babies!

‘It’s Lunchtime. Alessi Watches” exhibition is now on till 2 August at PageOne VivoCity, #02-41/42.