Not just the spot to get your casual clobber, Esprit’s edc range is now stepping up its cool credentials with the recruitment of some teen spirit for its S/S ’10 campaign. This latest edc collection reaches back into the label’s heritage, whilst presenting it in a totally fresh way, and has the likes of Daisy Lowe, Ashley Stymest and Sam Way as its main faces. Just check the urban grit and young spunk in some of these images.

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